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Innovative communications and brand strategy program inspires independent dental practices to partner with dentalcorp.

dentalcorp is the largest network of dental practices across Canada. The company came to BryanMills looking for a new brand strategy and communications platform that would showcase its strength as a strong professional business with much to offer to the owners of independent successful dental practices.

BryanMills undertook a strategic branding exercise that positioned the company around the concept of “a culture of excellence.” The message was meant to underscore the excellent opportunities awaiting the dentist partner and to reinforce that partnership was not a compromise, but rather a bar of excellence. A tagline was developed to support this positioning – “excellence in practice,” and a range of materials were created to communicate the level of sophistication and collaboration being offered.

Materials produced included a large, beautifully designed brand book that tells an engaging story and communicates the benefits of the dentalcorp business model to leading dentists.

A compelling brand video was produced that brought “a culture of excellence” to life and established the new tagline “excellence in practice.” The emotive video captured some of the reasons a successful dentist should consider partnership with dentalcorp.

A captivating and highly visual “pitch” presentation was developed to introduce prospective partners to the company and showcase how dentalcorp would support the personal and professional growth ambitions of dentists.

Since 2011, dentalcorp has grown to 200 dental practices across Canada, 3500 team members and 2 million patient visits a year.


1129 Leslie Street
Toronto, Ontario  M3C 2K5
P 416.447.4740

18 King Street East, Suite 1500
Toronto, Ontario M5C 1C4
P 416.447.4740